12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Full Name

Company & Title

Descriptive text about the speaker goes here.

Quick and Fast

Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Quick and Fast

Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

List Item

Clear your calendar - It's going down! Bedford V2 kicks off on April 20th, and you're invited to take part in the festivities.

June 
11th
 @ 
1:30pm
A Conversation on Race and Justice in America and the Workplace

When we first formed the Coalition and began holding these weekly sessions, our focus was on navigating the personal and professional experiences of living through the COVID-19 pandemic. Twelve+ weeks later, with protests against systemic racism and police violence sweeping the globe, it is clear that we are living under not one but two pandemics: coronavirus and racism.

With this session we begin important conversations around race and justice.

In this session we are guided by thought and action leaders in Global Diversity and Inclusion with the goal of shedding light on the questions we should be asking but are not, and to help us all be better allies and champions for racial justice and equity in our personal and professional lives.

Watch Now
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Race and Justice

Watch to hear...

• Global Diversity Coach Taylor Odom speak on naming racism, and addressing black trauma and skepticism towards lasting change 

• Remitly's strategy for continuing this work with black employees after the news cycle is over

• Box on how companies can address the blurring of personal and professional lives, especially in the light of COVID-19 and race struggles

• A discussion on some of the key questions that our leaders are asking themselves

Additional Resources

Download the session notes.

Anti-Racism

Being Anti-Racist, by The National Museum of African American History & Culture

Anti-Racism Resources, from HBR article

How Business Can Keep the Anti-Racist Movement Going, Fortune

How to Build an Anti-Racist World, by Ibram X. Kendi, TED Talk

Personal Growth

Talking about Race, by The National Museum of African American History & Culture

How You Can Be an Ally in the Fight for Racial Justice, by Deray Mckesson for TED Ideas

Professional Growth

How to Support the Mental Health of Black Employees,  by Harvard Business Review
10 Commitments Companies Must Make to Advance Racial Justice, by Harvard Business Review

To Watch & Listen

5 Ways to Approach Racial Equality at Work - (PBS Newshour - Length: 36 min)

How to Talk to Your Employees About Race and Racism - (Fortune's Leadership Next podcast)


Resource for Children

CNN/Sesame Street Racism Town Hall
Social Justice Booklists

View Full Session Recording

Clear your calendar - It's going down! Video Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

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About the session

There are many frameworks, curves, and shapes coming out as we think about "reopening" our economy and our businesses. In this session, we will hear from experts at Salesforce who have created the Work.com framework. Jason Wild, SVP of Innovation will discuss how he's leading the design and implementation of this plan, and how Salesforce is thinking big picture about how to transition from "stabilize" to "reopen" and then to "grow". 

Download the Salesforce Work.com framework

VIEW RECORDED SESSION

Hospitals and medical teams throughout the world face a shortage of personal protective equipment (PPE) including masks, gowns, gloves, and other critical supplies. There's a competition among states within the U.S. for these supplies -- not to mention most countries in the world.


Listen to hear how the CDC Foundation is coordinating efforts across the United States to get PPE where it's needed most. Hear from the National PPE Coalition about how they're working to bring crucial partners - state governments, corporations, manufacturers, non profits, and individuals - together in order to build an efficient, unified supply chain. Understand how Frontline Support is helping California, the world’s fifth largest economy, identify and vet suppliers, and make connections with state and local health officials. And learn how Flexport.org is working with every major trucking company, airline, and medical supplier to enable organizations to deliver aid and make an impact.

List Block #6

Resources:

Quick Solutons

Dr. Judith Monroe, President and CEO, CDC Foundation

- CDC Foundation

Susy Schöneberg, Head of Flexport.org

Kathleen Hegyesi, Flexport.org Program Manager

- Flexport.org

- Frontline Responders Fund

Fast and Easy

Molly Dillon, National PPE Coalition

- The National PPE Coalition

- Bridge Gap Funding

Jamie Gardner, Frontline Support

- California Coronavirus COVID-19 Medical Supply

Our Speakers

Tanya M. Odom

Global Diversity and Inclusion Expert and Coach

Tanya M. Odom, Ed.M. is a global consultant, writer, coach, and diversity, equity, and inclusion and civil rights thought leader.

She has worked globally for over 25 years, in over 40 countries, as a consultant, coach, storyteller, and facilitator focusing on areas including: Diversity and Inclusion, Inclusive Leadership, Race/Racism, Challenging Conversations, Mindfulness, Coaching, Wellbeing, Innovation and Creativity, and Educational Equity.

Tanya’s unique portfolio career has allowed her to work in the education, private sector/corporate, not-for-profit/NGO, law enforcement, and in university/college arenas.

She is the co-author of "Evaluation in the Field of Education for Democracy, Human Rights and Tolerance.”

Tanya has been a contributor to the Huffington Post, where she has written posts about diversity, leadership, self-compassion, and mindfulness. Tanya also writes for cnn.com. Tanya’s work and commentary has also appeared in several publications including Diversity Woman Magazine, Bloomberg News, among others.

Tanya was named by Diversity Best Practices as “A Diversity Thought Leader to Follow on Twitter.”

Kim Vu

 

Director | Global Head Diversity, Equity + Inclusion at Remitly

Kim is the global head of diversity, equity and inclusion at Remitly, a fintech company serving over 2 million immigrants throughout the world to conveniently send money safely and securely to their families across global borders.


She has been in and around all the nooks and crannies of the financial services industry for over 20 years as a banking executive within credit unions and Fortune 50 banks. The first half of Kim's career was spent building and growing new lines of business. The latter half has been dedicated to scaling the social impact of financial institutions, developing and leading corporate social responsibility and ESG strategies, including how companies build trust and rapport with customers and communities and empower and engage employees.


Outside of work, Kim leads The Respect Institute as national founding board chair and is a member of the cofounding team which has been recognized by the Clinton Global Initiative, Ashoka Changemakers and Packard Foundation for reaching over 80,000 youth and influencers in K-12 schools and juvenile justice systems with their Respect 360 program focused on ending the school to prison pipeline. 


Kim was ranked #4 in the Top 50 EMpower 2019 Ethnic Minority Future Leaders list on Yahoo! Finance and was listed at #5 in the Top 50 EMpower 2018 Ethnic Minority Future Leaders list in the Financial Times. She has been acknowledged as a 100 Women of Influence, 40 Under 40, and Woman of Distinction in Banking & Finance by the Silicon Valley Business Journal for her contributions to community and championing diversity in business.


Tiffany Stevenson

Chief Talent & Inclusion Officer, Global Head of Communities at Box

 Tiffany Stevenson currently serves as Chief Talent & Inclusion Officer, Global Head of Communities at Box, based in RedwoodCity. In her role ,she over sees the talent, learning, inclusion and community efforts, including Box.org, on behalf of awesome Boxers and nonprofit communities worldwide. With a core belief that culture is a VERB and not a noun, Tiffany believes that her ultimate calling is to help make culture WIN inside and out!


Prior to Box, Tiffany served for 12 years at Sephora USA Inc.(LVMH), where she led the talent and learning functions and launched the D&I practice for the Americas region. Outside of work, she currently serves on the Board of  Directors for the Museum of the African Diaspora in San Francisco (Smithsonian Affiliate) and most recently ended a two-year post on the National Advisory Council on Innovation and Entrepreneurship with the US Department of Commerce.


Tiffany holds a BA from the University of Illinois and an MBA from Georgetown University.

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COVID-19 Coalition Companies

Download the Salesforce Work.com framework

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About the Pledge 1% COVID-19 Coaltion

Meaningful change starts with collaboration. Join us.


Ada Diamonds, Addteq, Adobe, Airbnb, Amplified Good, appfire, Atlassian, Autodesk, BlackRock, Box, Cisco, Compass, Contentstack, Coupa Software, Crunchbase, Databricks, DocuSign, Dropbox, e-Core, Established, Etsy, FinancialForce, Flexport, Foundry Group, Gainsight, General Assembly, GitHub, Glassdoor, Gliffy, Gravyty, Guild Education, Harry's, Hint, Illumina, Intuit, Isos Technology, Kabbage, Lendlease, LinkedIn, LogMeIn, Lookout, Lyft, Medallia, MediaMath, Motley Fool, MTX Group, NetApp, New Relic, New Residential Investments, Nutanix, Okta, Optimizely, PagerDuty, Palo Alto Networks, Pledgeling, Pluralsight, Postmates, Procore, Puppet, Inc., Pure Storage, Pymetrics, Raise for Good, Remitly, Riot Games, Rock Content, Rodan + Fields, Saberpoint, Salesforce, SAP, Segment, ServiceNow, Silicon Valley Bank, Silverline, Slack, Slalom Consulting, SpringCM, SurveyMonkey, Tableau, TaskRabbit, Techstars, TechStars Central, LLC, Tempo Software, Tides Foundation, TripAdvisor, Twilio, Udemy, Upwork, Vidyard, Western Digital, Workday, Zendesk, Zoom, Zylo


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